Winning in An Omni-Channel & Multi-Channel World

A one day ‘virtual’ workshop designed by commercial expert and Grocer magazine columnist David Sables of Sentinel and Richard Reed (former Boots Trading Director)

In the past, a business manager would be responsible for shoppers buying in store in their accounts, focused on availability, price and merchandising. That then morphed into the same fascia but with different formats (such as Convenience, home delivery etc.) - Multi- Channel was born.

The world has changed again, accelerated by COVID. Shoppers access information in a variety of channels and purchase their products through a wider variety of platforms.

Omni-channel is the name given to the activities of marketing and selling a product to consumers and shoppers in today’s tech savvy world. As such it has been viewed as the domain of marketeers however, sales, and customer management need fluency to ensure its successful implementation.

This is what this workshop addresses.

Workshop Overview

  • Setting the Scene
  • Prepared to Win
  • Inspired by the Success of Others
  • Making it Happen

At Sentinel, respected Industry expert and commentator David Sables has designed a full day workshop to help you fully realise your multi and Omni channel opportunities.

This workshop is designed for Sales Directors, Account Directors / Managers, Marketing Managers and all commercial stakeholders who need to deliver success in Omni & Multi- Channel environments.

The workshops will be interactive and will give you the opportunity to ask questions. You will leave with increased confidence and a consistent, aligned, commercial sustainable approach to the realisation of Multi and Omni Channel opportunities.

Email to book and secure your place on a first come first served basis. Single company rates and dates are available on request.


‘Great course! Presented by very experienced and insightful business leaders who are obviously experts in their fields. The workshop element was great - even in an online forum. Overall a thoroughly worthwhile day which ticked all the boxes for me in terms of goals for the training. Many thanks to Richard and Vince”

Sales Director, UK FMCG Company

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