Understanding Retailer Finance - One Day On-Line Workshop

A one day ‘virtual’ workshop designed by negotiation expert and Grocer magazine columnist David Sables of Sentinel Management Consultants.

We know that commercial managers are often not as comfortable as they should be with how their retail buyer’s performances are measured.

Consequently, this can impact their ability to sell and negotiate effectively with their customers.

Sentinel's Understanding Retail Finance™ one day workshop addresses this.

It has been designed to enable non-financially trained commercial managers to understand the financial dynamics of the buying and selling process, establishing a methodology for differentiating between tactical abuse and commercial reality and then embed a detailed focus on dexterity and confidence with financial terms and numbers.

The Workshop equips delegates to understand the financial measures and KPI’s your customers use, enabling you to deliver better commercially motivating arguments.

The Workshop Summary

  • One day ‘Virtual’ facilitated workshop.
  • Trained at a Foundation/Intermediate level
  • Delivered by ex-senior buyers using dynamic techniques.
  • A focus on internal and external margin dynamics plus detailed analysis of the concept of mix effect and cannibalisation

Our full Day Workshop delivers the following:

  • A thorough understanding of your internal and external financial dynamics of your customers.
  • The confidence to be flexible and agile with numbers when in front of your tactically trained customers.
  • Understanding of promotional funding and how to avoid the pitfalls.
  • The ability to understand & produce sound financial analyses of your customers business performance utilising their financial terms to create better, more persuasive selling stories.
  • The workshops will be interactive and involve lots of practice in a safe environment.

Contact Us

In The News

Sustainability, AI, people: the macro trends to watch this year

We are emerging from three bruising years, during which the...

CPI issues dominated the GCA conference. Let’s stamp out the unfairness

The GCA conference last week had all the usual themes:...

The role of the GCA isn’t in doubt. But the code is up for debate

Small business minister Jane Hunt by now has recognised her...

Heinz and Mars won’t beat Tesco in a PR battle over price rises

The Tesco vs Heinz/Mars pricing spats jog memories of Marmitegate...

GSCOP survey highlights inflationary pressures, not lack of co-operation

When the GCSOP survey results are published, the industry coalface...

We need an Australian-style GSCOP to support suppliers through CPIs

There’s no denying GSCOP has made a difference. Retailers take...