Delivering a Cost Price Increase to your customers: One Day virtual workshop.

A One Day ‘Virtual’ Workshop Designed by Negotiation Expert and Grocer Magazine Columnist David Sables of Sentinel Management Consultants.

With your customers wanting lower prices whilst at the same time your costs are increasing, we know that getting a cost price increase away is one of the most challenging commercial situations suppliers can face – with wide ranging implications for your business if it isn’t executed well.

At Sentinel, respected Industry expert and commentator David Sables has designed a one day workshop to help you fully realise your cost price increase in the face of anticipated rejection and challenge from your trade customers. Areas covered include:

  • Communicating the increase
  • Internal alignment to prepare for deadlock
  • Commercialising the opportunity
  • Handling deadlock and Trading
  • Managing tactical buyers
  • Getting to resolution and managing the aftermath

The Workshop consists of both theory and execution and is delivered by ex-senior Retailer Directors.

You will leave with increased confidence and a consistent, aligned, commercial sustainable approach to the realisation of Cost Price Increase revenue.

Cost is £199 per delegate + VAT, payable by credit card.


Email info@sentinelmc.com to book your place on a first come first served. 10% discount available for additional places. Single company rates and dates also available on request.

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