Consumer and Brand Marketing Training

We have teamed up with Magnetic, a creative and strategic consumer marketing company.

Magnetic have a unique approach to consumer and brand marketing training, coaching and mentoring. They show you how to make your marketing more insightful and your creative assets more impactful to help you get it right first time, more of the time. The result - improved marketing ROI.

Magnetic Expertise

Experienced, award-winning experts who will energise your teams and your brands. Magnetic have worked across disciplines, markets, geographies and cultures, to deliver integrated offerings that match creativity with business acumen. Their category and brand experience includes: Caterpillar, Procter & Gamble, Adobe, Whiskas, DuPont®, HSBC, British Airways, Sainsbury’s, Pampers, Medtronic, Fairy Liquid, Kevlar®, Ariel/Tide Hewlett Packard, Wella

The Magnetic Team

Dickie Blades

Dickie is an acknowledged marketing and branding expert with over 20 years of blue chip experience from P&G, Mars, and HP.

Bob Heron

Bob is an award winning Executive Creative Director with nearly 30 years of experience of delivering impactful communications for clients around the world

THE Magnetic Difference

Magnetic believe that Strategy and Creativity should be polar opposites. But just like in a magnet, the opposing forces come together to create something truly powerful. All their programmes are delivered by teams of experienced, award-winning strategic and creative pro’s. The Magnetic approach delivers sharp insights, smart thinking, thought-provoking team exercises and a results focused methodology.

THE Magnetic Approach

Magnetic show teams how to construct insightful strategies. They then see how to interpret these strategies into the inspirational agency briefs and marketing plans. The final step is learning how to identify and nurture work that will connect with customers and give you a real business edge.

Magnetic Training Programmes

We offer modular training that builds into a complete marketing training programmes. These are specifically tailored to your brand and company needs.

For further information please use our contact page

In The News

An open letter to the CMA: your profiteering accusations are damaging

In this week’s column, I would like to write an...

I’ve witnessed misogyny in fmcg negotiations and it needs to stop

Prompted by the allegations behind the recent resignation of Tesco...

Suppliers are the latest scapegoat for high food prices. Let’s bust this myth now

Now the government has rightly moved its pointy finger away...

Suppliers, steer clear of Sainsbury’s talks over Lloyds Pharmacy space

Sainsbury’s has entered talks with suppliers over the future of...

Suppliers, plan your cost price reduction strategy now

People think inflation is bad, therefore deflation must be good....

Sustainability, AI, people: the macro trends to watch this year

We are emerging from three bruising years, during which the...