Sentinel's 'Account Planning and Management' workshop is designed for account managers who handle key accounts and are required to manage and develop their customers/clients.
It consists of a comprehensive methodology and tools that encompass all account planning and management situations and covers the needs of selling organisations from those with little or no formal account planning tools right through to those with sophisticated tracking and reporting systems.
Starting with building a clear account vision that is mutually compatible with your own business aims and visions the process develops account plans based on the objective analysis of relevant data, strategy generation and opportunity mapping right through to implementation, monitoring and review.
Designed to blend theory with immediate practical application – the process is structured and comprehensive yet simple to operate and quick to deliver tangible outcomes.
Prompted by the allegations behind the recent resignation of Tesco...
Now the government has rightly moved its pointy finger away...
Sainsbury’s has entered talks with suppliers over the future of...
People think inflation is bad, therefore deflation must be good....
We are emerging from three bruising years, during which the...
The GCA conference last week had all the usual themes:...