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Sentinel’s Situational Negotiation™ Workshops focus on the behaviours in ‘negotiation’ rather than the ‘relationship’ they represent and allow delegates to confidently handle any type of negotiation, depending upon the situation they find themselves in. Read More


Many sales people can lose a sale or aggravate the buyer by being too complex in their approach, or worse still, unclear in their ‘ask’ of their customer or client. Sentinel's Specific Proposal Selling™ Workshop centers your sell on the proposal you make to maximise impact and results whilst still identifying and addressing buyer needs. Read More

Understanding Commercial Financial Dynamics

We know that sales managers and indeed other commercial functions are often not as comfortable as they should be with how customers/clients and buyers performance is measured. Sentinel's Financial Edge™ Workshop addresses this. Read More

Category Management

Category management capability training has proved to be one of the most challenging commercial competency skills to deliver and effectively embed within organisations. Sentinel's Practical Category Management™ is direct simple and focussed on implementation. Read More

Account Planning and Management

Sentinel's 'Account Planning and Management' Workshop is designed for account managers who handle key accounts and are required to manage and develop their customers/clients. Read More

Delivering Cost Price Increase™

Sentinel's Delivering A Cost Price Increase™ one day Workshop prepares delegates to face one of the most challenging commercial situations. Read More

Organisational Negotiation™

Sentinel's Organisational Negotiation™ one day Workshop is based on handling complex, multi-level negotiations to build on the skills and tools covered in our Situational Negotiation™ Workshop. Read More

Organisational Selling™

Sentinel's Organisational Selling™ one day Workshop is based on selling complex concepts, products or ideas to clients or customers with multiple levels of decision makers and influencers; building on the skills and tools covered in our Specific Proposal Selling™ Workshop. Read More

Situational Procurement Negotiation™

Sentinel’s Procurement Negotiation™ Workshop is aimed at supply side purchasing managers who want to build their repertoire of negotiation skills and achieve better, bigger deals, faster. Read More

Open Situational Negotiation™

2 days Sentinel Situational Negotiation™ workshop. Trained by ex-senior buyers or procurement professionals using dynamic techniques and an intensive trainer to delegate ratio for maximum impact. Read More

Open Specific Proposal Selling™

2 days Sentinel Specific Proposal Selling™ Immersion Workshop. Trained by ex- senior buyers and Sales Directors using dynamic techniques and Intensive trainer to delegate ratio for maximum impact. Read More


A One Day Workshop Trained By Commercial Experts On The Grocery Supply Code Of Practice And Its Real Life Application. Read More

Sentinel Essential Negotiation Skills™

A 1 Day workshop trained by senior ex-Buyers and negotiation experts from top blue chip retailers and purchasing organisations. Read More

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