What We Do And How We Do It

Sentinel Management Consultants are a global provider of commercial skills training, consultancy and agency services to a wide range of large and small commercial national, regional and multinational clients. Our aim is to make your commercial goals a reality, recognising the unique needs of your business combined with a practical ‘keep it real;’ approach of our consultants who have lived and done the roles themselves.

Sentinel Offices

Within the Capability and skills training division, we help to maximise results through your team.

We train all the key competencies of today’s top Commercial Managers in one unique coherent system.

Our style is Making Training Real using your business examples instead of theoretical cases. Our consultants are experienced senior commercial managers and top-level negotiators from companies including Tesco, Wal-Mart, Coca Cola and P&G who have experience in a wide range of markets, from Johannesburg to Moscow, Chicago to Auckland and London to Tokyo. We get ‘under the skin‘ of your issues, bringing training to life by embracing your business culture and the market norms that you operate within.

We reflect the virtual nature of many commercial meetings in the post-Covid world, with material to support, as well as being able to deliver training both in person and remotely ‘face to face’.

Within the Consultancy and Agency division, we maximise your results through our team, from strategy through to execution.

We act on behalf of all types of companies and brands. They are united by an ambition to be successful with their brand or project, but needing a helping hand to deliver that success. They come to Sentinel to take advantage of our expertise, our capabilities and our proven track record of success in evaluating propositions, designing commercial game plans, launching brands and providing world class account management.

Our style is Making Brands Come Alive with a personalised approach by client and bespoke commercial choices designed to help clients deliver success via maximising the ROI of their investment. We focus on making sure we help design and align the best strategies to underpin each project and then work tirelessly to bring them alive with retailers, partners and stakeholders – we have a relentless attention to detail and keep contingency plans ‘in play’ to ensure we can add value to a project when priorities, resources and / or investment requires.