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William Mun - Consultant Director

William Mun

William is a senior Professional with over 23 years of proven success in Talent Development, Sales, Consumer Marketing and Trade Marketing in FMCG. Prior to joining Sentinel Management Consultants he was leading the Trade Marketing team for JTI in Malaysia. During his career in JTI, William has successfully led sales teams in all channels. As the head of Trade Marketing, William developed and implemented the Field Marketing function and strategies to drive in store execution and visibility. He was instrumental in the conceptualization and execution of innovative consumer-centric initiatives that was recognized as one of the most successful Field Marketing model in Asia Pacific and supported the delivery/execution of the annual commercial business plans. William is a passionate people developer and has provided valuable input to HR on many people related matters and is credited for the growth of many talents in the organization. William has a Master in Marketing & a Master in Business Administration from University of Newcastle, Australia. He is a Certified PPA Practitioner (Thomas International) as well as Certified Business & Executive Coach (University of Malaya). Languages: English, Malay/Indonesian & Cantonese

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