Simon has over 20 years senior management experience within the retail sector. His expertise spans buying, retail marketing, category management, merchandising and supply chain disciplines. He has worked with some of the leading brands both within the UK and internationally, and is responsible for developing a number of market leading initiatives. Having spent 15 years as a Buyer within the Home Improvement and Garden industry with Homebase, Simon has highly developed negotiating skills, he has a collaborative, yet tough approach. Combining a real understanding of category management and business development experience, and a passion for retailing, Simon has a strong understanding of the challenges faced by both suppliers and retailers alike. Simon served in the British Army in the Royal Corps of Signals and has a degree in Business and Finance.