Simon has a leading track record in commercial sales, negotiation and business development across market leading companies in a broad variety of markets. His expertise comes from experience in companies such as Coca Cola, GlaxoSmithKline and Canon Consumer Imaging helping him to provide insightful and empowering training and strategic consultancy that is commercially focussed and results orientated. Simon has worked closely with UK and European retailers such as TESCO, ASDA, Dixons Stores Group and SPAR Retail. He has experience of a variety of markets and business cultures including Pan European, American, Australasian and Japanese. Simon leads our Asia-Pacific team based from our office in Sydney, Australia and is an avid competitor in Ironman and other triathlons around the world.