Ian is an experienced business development and shopper marketing expert, with a strong proven track record of commercially developing brands and categories, creating and executing successful category strategies, and leveraging consumer insights and strategic customer partnerships. He has extensive experience of generating growth through both existing business turnaround, as well as new product and brand introductions, across both the FMCG and Technology sectors. Having started his career at P&G in various sales and customer marketing roles, Ian then spent 10 years at Nestle with roles including working on, and later leading, the global Tesco Business Unit, overseeing international joint business planning, and steering complex commercial negotiations. Most recently Ian has spent the last 4 years working for Apple in EMEIA sales leadership roles, developing and executing the optimum channel strategies across the full portfolio of Apple hardware products during a period of exponential category and brand growth. Ian has an Economics degree from University College London, and has a limitless passion for African self-drive safaris.