Dickie has 20 years of FMCG experience both in the UK and across Europe. Dickie has led major brands and business for Procter & Gamble, Mars and HP, and has a track record of returning declining business to growth. Dickie also has Agency experience having been MD of the Geneva office of Landor, one of the World's leading Brand building consultancies. Dickie’s Marketing and General Management background have equipped him with all the skills necessary to develop teams, solve issues, and build businesses. Prior to joining Sentinel, Dickie led the EMEA Consumer team at HP in Geneva.