We know that sales managers and indeed other commercial functions are often not as comfortable as they should be with how customers/clients and buyers performance is measured. Sentinel's Financial Edge™ workshop addresses this. There is only a superficial understanding of costs/margins versus perceived values in trading combined with an inability to convert financial skills into relevant actions. Additionally many sales facing commercial managers lack the confidence and tools to effectively optimise and articulate commercial value for their customers.
As a consequence, they struggle to be able to sell and negotiate effectively with their customers or clients.
Sentinel’s Financial Edge™ is a course that has been designed to enable non-financial commercial managers to understand the financial dynamics of the buying and selling process, establishing a methodology for differentiating between tactical abuse and financial reality and then embed a detailed focus on dexterity and confidence with financial terms and numbers.
Financial Edge™ equips delegates to understand the financial measures and KPI’s your customers/clients use, enabling you to deliver better commercially motivating arguments.
This workshop is also an additional module of the Sentinel Total Commercial Call™ Programme that combines Specific Proposal Selling™ with our Negotiation course, Situational Negotiation™ to create a total commercial system.