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Delivering a Cost Price Increase in a Post Coronavirus world

December 7th and 18th 2020

A half day ‘virtual’ workshop designed by negotiation expert and Grocer magazine columnist David Sables of Sentinel.

We all know that what we are living through at the moment is unparalleled in our lifetime, and the world won’t be the same again, including Negotiating and delivering a Cost Price increase with your key retail and wholesale customers.

What’s changing?

    • Many of your customers are financially stressed and you will receive increasingly extreme demands from your contacts and even the ones that aren’t in financial difficulty are demanding more

    • Getting to see your customers will remain difficult – many will maintain ‘remote contact’ with suppliers even as the ‘formal’ lockdowns are eased.

    • Many suppliers have delayed implementing a cost price increase but can no longer do so without damaging their own profitability

    • Getting the execution of a Cost Price Increase wrong has implications and consequences that can seriously damage your business.

At Sentinel, respected Industry expert and commentator David Sables has designed a half day workshop to help you fully realise your cost price increase in the face of anticipated rejection and challenge from your trade customers.  Areas covered include

    • Communicating the increase

    • Internal alignment to prepare for deadlock

    • Commercialising the opportunity

    • Handling deadlock and Trading

    • Handling tactical buyers

    • Getting to resolution and managing the aftermath

    • Managing the PR angle

The workshops will be interactive and will give you the opportunity to ask questions and ‘road test’ your approach.

You will leave with increased confidence and a consistent, aligned, commercial sustainable approach to the realisation of Cost Price Increase revenue

We have two online video workshops available – Monday December 7th and Friday December 18th – 09.00-12.30 - both strictly limited in numbers. 

Cost is £99 per delegate + VAT, payable by credit card. 

E mail info@sentinelmc.com to book and secure your place on a first come first served basis. 10% discount available for additional places. Single company rates and dates also available on request.

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