Category management capability training has proved to be one of the most challenging commercial competency skills to deliver and effectively embed within organisations. Often rich in overcomplicated theory and lacking in pragmatic implementable specifics, category management is often not valued by customers.
However when effected properly category management can be an incredibly powerful and motivating tool to engage your customers to work closer with you.
Sentinel’s approach is direct, practical, simple and focussed on implementation.
We focus on delivering meaningful, financially motivating solutions at the point of purchase by identifying the key drivers and levers that make quantifiable and beneficial change happen.
Using a simple, memorable yet highly effective model we will give you the tools to create powerful commercially motivating category management arguments that will make your customers/clients see you in a different and more positive light.
This workshop is also an additional module of the Sentinel Total Commercial Call™ Programme that combines Specific Proposal Selling™ with our Negotiation course, Situational Negotiation™ to create a total commercial system. Click here to be taken to the programme detail.