Sainsbury's/Asda – Gentle giant or retail monster?

“A great deal for everyone”. Sainsbury’s and Asda have decided to get hitched and they see only the upside.

By teaming-up the new Sainsbury’s/Asda group is promising lower prices, better quality, more choice and enhanced technology. This proposal is being presented as a giant win for everyone – staff, shareholders, suppliers and shoppers.

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