Andrew is a senior FMCG Multi Category Commercial Professional with proven success in Sales, Customer Marketing and Purchasing, both in the UK and Europe. Prior to joining Sentinel Management Consultants he was Director for PepsiCo Impulse Accounts and Field Sales. During his career in Coca Cola and PepsiCo Andy has managed sales teams in all channels in and outside of the UK. As Director of Trade Marketing Andrew developed and implemented strategy to drive in store execution and visibility. This required development and execution of innovative and effective customer practices leading to excellent day to day delivery/execution of UK annual commercial business plans. Andrew has an Honours degree in Economics from Leicester University.